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Business website · Palm Beach and the Hamptons

Pelican Pointe

A detail, one zone at a time.

A website for a one-person mobile detailing business, built around a blueprint of a 911 that comes apart on scroll, with the service and the tools for each part of the car.

The Pelican Pointe homepage: a hexagonal LED ceiling light over a Porsche 911 in snow foam, and the headline Your car. Perfected.

Take the car apart

The centerpiece is a 911 GT3 style car drawn in code, proportioned from the 992 GT3’s published length, wheelbase, and height. Scroll, and it draws itself as a blueprint, comes apart, and a camera visits each zone of a detail: paint, glass, wheels, interior, engine bay, headlights.

Each stop names what Christopher does there, which package includes it, and the tools for the job. At the end the car goes back together, painted, and the visitor picks the finish.

The car drawn as a blue-on-navy blueprint with its overall length, wheelbase, and height dimensionedThe blueprint exploded: glass and wing lifted, headlight out, wheels dropped, with numbered callouts for seven zonesThe body highlighted beside a card on paint correction, with a cross-section of clear coat, base coat, primer, and panelA wheel separated along its axle into tire, rim, caliper, and disc, each labeledA bucket seat and steering wheel lifted out of the cabin beside the interior servicesA headlight lens enlarged beside the headlight restoration cardThe car reassembled and painted Miami Blue with coral calipers, beside a finish picker
Steps

Let visitors try the work

Two small simulations explain what the higher packages buy. Drag a polisher across swirled paint and the scratches clear in two passes, cutting and then finishing. On the coating demo, water sheets and clings on bare paint, and beads up and rolls off the coated side.

Both pause when they scroll out of view, and both work by keyboard.

A dark blue paint panel under studio lights, with swirl marks circling each lightThe virtual polisher halfway across the panel, the correction meter at 50 percentThe panel fully corrected, with sharp reflections and a Swirl-free message
Steps
A split panel: water spread in flat sheets on unprotected paint, tight round beads on the ceramic-coated side
Drag the divider to compare. The pointer works like an air blower on the coated side.

Made for the phone

Many visitors will arrive on a phone, so the phone got its own treatment: native scrolling, a thumb-reach bar to call, text, or book, a shorter blueprint with a Next button at each stop, and lighter simulations.

The Pelican Pointe hero on a phone
The hero, with one clear action on small screens.
The wheel zone of the blueprint on a phone, with its card and a Next button
Each zone gets a card and a Next button.
The gallery on a phone with the Call, Text, and Book now bar
Call, text, or book from anywhere below the hero.

A request in five steps

The old site’s form opened an email. The new one walks through the vehicle, the package and how often, the time and place, and contact details, then hands the request to Christopher as a text or an email with everything filled in.

The booking rules, the estimate, and validation live in one module with no browser code, so the same logic can back online payments and a customer app later.

Booking step one: six vehicle types drawn as line icons, with Exotic selectedBooking step two: the Elite package selected, with a monthly planThe review step summarizing a placeholder request with an estimate from $1,000
Steps

A new look

The site moved the brand from black and gold to a palette called Blue Hour: night navy for the studio sections, chalk for daylight ones, Porsche Miami Blue for technical detail, and a sunset coral for anything to tap. The pelican kept its shape; its sun is now coral.

The three detailing packages on chalk, with the most requested one in navy
The most requested package sits in navy among the daylight cards.
The About section with the recolored pelican crest and Christopher’s story
The crest, in ink and coral.

Current status

The site runs on a temporary preview address while a domain is arranged, so it is not linked here.

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