File 01 · Marketing
The software behind a $250M-a-year marketing company
- Client
- redacted
- Revenue
- $250M a year
- Role
- Wrote the core of most of their email marketing and analytics software.
Joseph Puglisi Custom software for businesses
Software that
fits how your
business runs.
Operations apps, field apps, customer portals. And AI that asks before it acts.
Cannonball, the system Swim in Style runs on: office, field, and customer apps, with Cal on top
$2.5M/mo
in ad spend ran through MediaBuy OS for a client
Live
Swim in Style runs its day-to-day operations on Cannonball. A second company is getting set up.
20+ yrs
Backend and systems engineering. Former engineering director.
Sound
familiar?
I build custom software for businesses that have outgrown spreadsheets and off-the-shelf tools.
-
“We run everything on spreadsheets, texts, and phone calls.”
What I build
Office, field, and customer apps connected into one system, like Cannonball.
-
“Off-the-shelf software almost fits. We work around it every day.”
What I build
Software shaped around how you actually work, not the other way around.
-
“We want AI, but not something that goes rogue with our customers.”
What I build
Assistants that propose, explain, and wait for your approval, plus an undo button.
Work
Personnel file: J. Puglisi · Clearance: 20+ years
Before
Cannonball.
Twenty years of work, mostly under NDA. Names redacted. Scale intact.
File 02 · Finance
Low-latency systems for a high-frequency trading firm
- Client
- redacted (boutique HFT)
- Volume
- $1–2B notional a month
- Role
- Built low-latency trading systems.
File 03 · Email infrastructure
Millions of emails a day, built from scratch
- Client
- redacted (startup)
- Volume
- Millions of messages a day
- Role
- Built the entire infrastructure and the full code stack.
File 04 · Media
WorldStarHipHop
- Client
- WorldStarHipHop
- Reach
- One of the 500 most-visited sites on mobile
- Role
- Helped get it there.
File 05 · Mobile
iOS and Android apps for startups
- Clients
- redacted redacted redacted
- Stack
- iOS, Android, and the backends behind them
- Role
- Built the apps and the backend work behind them.
“It’s made my life so much easier.”
How it
works.
A 20-minute call
Tell me what’s slow, manual, or broken. I’ll tell you honestly whether I’m the right fit.
A clear plan
If it’s a fit, I send a written proposal: what gets built first, what it costs, and when you’ll see it.
Working software, early
Built in phases so you see real progress quickly. You own the code. After launch, I stay on for fixes and changes on a simple monthly plan.
I’m Joe. I’ve spent 20+ years making complicated things work.
I’ve led engineering teams and built everything from low-latency financial systems to mobile apps. These days, I bring that experience to custom software and AI projects.
I’m a software architect and former engineering director, with a background in FPGA and Linux kernel software and platforms processing millions of messages a day. And that’s Turing. He gets the sunny spot.
Find me on GitHubHave something
in mind?
Tell me what you’re trying to run, fix, or automate. I reply within one business day.